The United Church of Christ will launch its next “God is Still Speaking”commercial on April 16, utilizing the church’s best broadcasting arsenal: its own members.

“We’re asking people to set aside the morning of  - Friday,  April 16 – for unparalleled texting, Twittering, Facebooking and emailing” of the new “God is Still Speaking” commercial, says Rev. Felix Carrion, coordinator of the UCC’s Stillspeaking Ministry.  ”We are counting on the moxy of our million-plus supporters to spiral this viral message around the world.”

Called “Language of God,” the 60-second video message is being produced by Think Media, a national advertising firm known for its edgy, innovative video work.   The new message will be kept under close wraps until introduced at 9 a.m. (ET) sharp on launch day via email, Facebook and ucc.org.

Carrion says the new message will explore and unpack the UCC’s “God is Still Speaking” phrase in evocative ways. “It has to be an engaging, thought-provoking message if it’s going to catch on virally,” he insists. “We’re coming out with something that will invite people to take a new look at God and pique their curiosity about the UCC.”

Read more about the UCC’s “Tech-savvy outreach…”